Gonzalo Lobos
Bridging business administration with modern frontend architectures and autonomous AI agents to maximize business conversion.
About Me
I am a professional passionate about merging business strategy and technology. Throughout my career, I have led high-demand e-commerce initiatives for global brands, focusing on designing memorable user experiences (UX/UI) that not only retain customers but skyrocket conversion rates.
My approach integrates advanced analytics with technical development. I drive data-backed decision-making using Google Analytics 4, Search Console, and BrightEdge. Within the development ecosystem, I master frontend engineering with React and Tailwind CSS, enabling me to prototype and deploy ultra-fast interfaces.
My key differentiator is the ability to automate business processes through Artificial Intelligence, a milestone consolidated with the creation of OSCAR: an autonomous commercial agent integrated with large language models (Gemini AI) that acts as a Single Source of Truth (SSoT). I possess the professional background and interpersonal skills required to act as a linguistic and strategic bridge between technical teams, clients, and commercial business units.
Recent Projects
OSCAR: Autonomous Sales Agent & AI Infrastructure
Description:
End-to-end design, development, and deployment of an intelligent conversational assistant (SDR) and centralized API architecture. The system securely interconnects the Official WhatsApp API (Meta), Chatwoot, and the Cal.com v2 API using Function Calling with Gemini 2.5 Flash. The entire ecosystem is containerized and independently hosted on a Hetzner VPS managed via Coolify, ensuring high availability and low latency.
Key Results:
- Advanced Cryptographic Security: Implementation of SHA-256 signature validation on Webhooks to mitigate fraudulent requests.
- Single Source of Truth (SSoT): Dual architecture that feeds the WhatsApp bot and the indexable official website frontend in real time (SEO with Schema.org).
- Automated Governance (Human-in-the-Loop): Dual safety net featuring an analog handbrake ('human intervention') and an intelligent string-truncation system to prevent exceptions in Meta's API.
- Multi-Stage Consultative Logic: SDR algorithm prioritizing the lead's technical diagnosis and active listening before enabling scheduling features.
OSCAR: Autonomous Sales Agent & AI Infrastructure
Description:
End-to-end design, development, and deployment of an intelligent conversational assistant (SDR) and centralized API architecture. The system securely interconnects the Official WhatsApp API (Meta), Chatwoot, and the Cal.com v2 API using Function Calling with Gemini 2.5 Flash. The entire ecosystem is containerized and independently hosted on a Hetzner VPS managed via Coolify, ensuring high availability and low latency.
Key Results:
- Advanced Cryptographic Security: Implementation of SHA-256 signature validation on Webhooks to mitigate fraudulent requests.
- Single Source of Truth (SSoT): Dual architecture that feeds the WhatsApp bot and the indexable official website frontend in real time (SEO with Schema.org).
- Automated Governance (Human-in-the-Loop): Dual safety net featuring an analog handbrake ('human intervention') and an intelligent string-truncation system to prevent exceptions in Meta's API.
- Multi-Stage Consultative Logic: SDR algorithm prioritizing the lead's technical diagnosis and active listening before enabling scheduling features.
2V Express
Description:
Comprehensive development of a corporate identity and digital ecosystem for a company specializing in surplus removal. The project ranged from strategic brand definition (branding) to the technical enablement of professional communication channels and a high-authority web platform, delivering operational consistency across every touchpoint.
Key Results:
- Creation of a complete visual identity (Logo and Style Guide)
- Corporate digitalization: Configuration of corporate emails, signatures, and communication tools
- Optimized web development to project industry solidity in a low-turnover industrial sector
Claudia Gallardo
Description:
Portfolio development for an Art Director with an international career. The project consisted of creating a high-impact digital showcase to organize a prominent filmography across platforms like Netflix, HBO, and Prime Video. The architecture centered on a cinematographic aesthetic that projects the status of a Pedro Sienna Award winner.
Key Results:
- Information architecture designed to highlight world-class productions
- Minimalist and sophisticated interface that gives center stage to the visual work
- Asset optimization for smooth loading of high-resolution galleries
Lobos Mini Excavators
Description:
Development of a high-performance digital infrastructure for the industrial sector. We transformed the online presence into a local lead generation machine, prioritizing loading speed on-site (WPO) and a technical architecture that projects the brand's operational solidity.
Key Results:
- Strategic conversion optimization for machinery rental
- Ultra-fast interface (WPO) designed for optimal performance in low-signal field conditions
- Authority positioning in the Aconcagua Valley market
Gonzalo Lobos
Description:
Digital ecosystem design for a high-level personal brand. The project synthesizes a career in organizational psychology with business management tools, creating a platform that balances humanism and technical robustness to attract corporate clients.
Key Results:
- Unification of strategic narrative and visual style system
- Web architecture optimized for personal authority positioning
- Structure oriented toward capturing high-value B2B clients
Brkovic Law Firm
Description:
Development of a premium institutional web platform for a law firm with over 30 years of experience in high complexity and human rights. The ecosystem was designed under a clean and solemn architecture that organizes multiple specialized practice areas, balancing institutional seriousness with optimized conversion flows.
Key Results:
- Modular architecture for indexing and breaking down complex areas (Justice, Human Rights, and Community Defense)
- Strategic integration of immediate response channels and direct advisory via WhatsApp
- Advanced performance optimization (WPO) through preloading of critical assets for friction-free navigation
Case Studies
Digital Campaign Management
Problem:
Need to execute multiple simultaneous campaigns across web and app platforms to boost sales.
Objective:
Orchestrate over 30 annual campaigns, ensuring a consistent user experience.
Actions:
- Planning and execution of the annual commercial campaign calendar.
- Cross-functional coordination with design, development, and marketing teams.
- Constant performance monitoring and optimization.
Key Results:
- Successful execution of campaigns, resulting in high annual sales volume.
- Improvement in purchase frequency and user interaction.
Experience
Expansis Pro
Digital Strategist & Founder
0 years and 0 months
Key Responsibilities:
- Leadership and overall direction of Expansis Pro, a digital solutions firm focused on strategic and operational business optimization.
- Digital Strategy Design: Defining technological roadmaps for businesses looking to scale their online presence and maximize conversions.
- Operational Consulting: Applying efficiency methodologies and excellence standards to digital processes, leveraging high-level operational experience.
- Digital Project Management: End-to-end supervision of platform development, ensuring that architecture and layout align perfectly with client business goals.
- Strategic Advisory: Providing personalized guidance on implementing digital tools to optimize management and drive business growth.
Ecommerce Merchandising Specialist
Nestlé Nespresso SA
Dec 2021 – Apr 2026 (4 years and 5 months)
- Ensure operational excellence and correct local adaptation of the global e-commerce strategy for Nespresso.com, guaranteeing a frictionless checkout flow.
- Successful orchestration and execution of over 30 high-demand annual commercial campaigns (Cyber Days, Black Friday, and HVC).
- Implement UX/UI improvements on digital platforms, optimizing navigation and functionality for users.
Training Development Manager
Todo Mejora
Mar 2021 – Dec 2021 (10 months)
- Coordination of professional training programs in the health and education sectors.
- Budgetary oversight: Management of departmental income and expenses.
- Coordination of accounts receivable and financial flows with institutional partners.
- Managed event invitations and outreach through targeted email marketing campaigns using Mailchimp.
Front-End Developer
Simple y Creativo
Mar 2020 – Feb 2021 (1 year)
- Development and optimization of responsive websites and landing pages oriented toward conversion.
- Translation of business requirements into detailed information architectures, wireframes, and high-fidelity visual prototypes.
Photography Technician
Estudio FE
Oct 2019 – Dec 2019 (3 months)
- Assisted in digital production (photo and audiovisual) for major commercial brands.
- Coordinated creative teams and casting logistics for large-scale projects.
Marketing Product Management
Grupo Copesa
Jun 2015 – Dec 2015 (7 months)
- Managed subscription campaigns for La Tercera newspaper.
- Coordinated design and layout teams for graphic materials.
- Tracked marketing budgets and managed supplier contracts.
Education
Master's Degree, Organizational Psychology
Universidad Adolfo Ibáñez · Santiago, Chile
Mar 2016 - Mar 2017
- Study of human behavior in corporate environments, applying psychology to the strategic alignment of the business.
- Development of leadership competencies, operational structure design, and optimization of collaborative workflows.
Business Administration, Major in Business Management
Universidad Adolfo Ibáñez · Santiago, Chile
2011 - 2015
- Strategic training in financial management, formulation of sustainable business models, and market positioning strategies.
- Specialization in operations management and direction of commercial scalability projects.
Technician, Advertising Photography
Instituto Profesional ARCOS · Santiago, Chile
2018 - 2020
- Technical specialization in corporate image design, art direction, advanced lighting schemes, and visual advertising composition.
- Management of digital production projects and aesthetic quality control for major commercial brands.
Self-Taught Specialization in Full-Stack Web Development
App Brewery London / Self-Directed Learning ·
+40 hours of practical specialization
- Intensive study focused on the architecture, construction, and deployment of modern, responsive web applications.
- Hands-on development of real-world projects to master advanced programming logic and professional workflows.
Toolbox
Strategy & Business
My vision for impacting business goals.
E-commerce Strategy
Roadmap definition, P&L management, and leadership of high-impact campaigns (Cyber Day, Black Friday).
Conversion Rate Optimization (CRO)
Sales funnel analysis, A/B testing (Optimizely), and continuous improvement of user experience (UX/UI).
Digital Marketing & SEO
Organic positioning strategies, SEM, and marketing automation for customer loyalty (CRM).
Digital Project Management
Coordination of multidisciplinary teams for the execution of technological and commercial projects.
AI Automation & Governance
Design of autonomous agents (SDR), multi-stage logical workflows, and hybrid customer service architectures (Human-in-the-Loop).
Technical Skills
Languages I use to build and prototype.
Tools & Platforms
My day-to-day software stack.
Contact
If you are interested in collaborating or have any questions, feel free to contact me. I am always open to hearing about new and compelling challenges.