Gonzalo Lobos
Bridging business administration with modern frontend architectures and autonomous AI agents to maximize business conversion.
About Me
Specialist in digital strategy, e-commerce, and web development, focused on maximizing conversion and optimizing user experience (UX/UI). Proficient in frontend engineering with React & Tailwind CSS, advanced analytics via GA4 & Technical SEO, and commercial automation through Artificial Intelligence. Experienced in bridging strategy and technical execution across cross-functional teams. Based in Chile with immediate availability for relocation to Mexico.
Recent Projects
OSCAR: Autonomous Sales Agent & AI Infrastructure
Description:
End-to-end design, development, and deployment of an intelligent conversational assistant (SDR) and centralized API architecture. The system securely interconnects the Official WhatsApp API (Meta), Chatwoot, and the Cal.com v2 API using Function Calling with Gemini 2.5 Flash. The entire ecosystem is containerized and independently hosted on a Hetzner VPS managed via Coolify, ensuring high availability and low latency.
OSCAR: Autonomous Sales Agent & AI Infrastructure
Description:
End-to-end design, development, and deployment of an intelligent conversational assistant (SDR) and centralized API architecture. The system securely interconnects the Official WhatsApp API (Meta), Chatwoot, and the Cal.com v2 API using Function Calling with Gemini 2.5 Flash. The entire ecosystem is containerized and independently hosted on a Hetzner VPS managed via Coolify, ensuring high availability and low latency.
2V Express
Description:
Comprehensive development of a corporate identity and digital ecosystem for a company specializing in surplus removal. The project ranged from strategic brand definition (branding) to the technical enablement of professional communication channels and a high-authority web platform, delivering operational consistency across every touchpoint.
Claudia Gallardo
Description:
Portfolio development for an Art Director with an international career. The project consisted of creating a high-impact digital showcase to organize a prominent filmography across platforms like Netflix, HBO, and Prime Video. The architecture centered on a cinematographic aesthetic that projects the status of a Pedro Sienna Award winner.
Lobos Mini Excavators
Description:
Development of a high-performance digital infrastructure for the industrial sector. We transformed the online presence into a local lead generation machine, prioritizing loading speed on-site (WPO) and a technical architecture that projects the brand's operational solidity.
Gonzalo Lobos
Description:
Digital ecosystem design for a high-level personal brand. The project synthesizes a career in organizational psychology with business management tools, creating a platform that balances humanism and technical robustness to attract corporate clients.
Brkovic Law Firm
Description:
Development of a premium institutional web platform for a law firm with over 30 years of experience in high complexity and human rights. The ecosystem was designed under a clean and solemn architecture that organizes multiple specialized practice areas, balancing institutional seriousness with optimized conversion flows.
Case Studies
Digital Campaign Management
Problem:
Need to execute multiple simultaneous campaigns across web and app platforms to boost sales.
Objective:
Orchestrate over 30 annual campaigns, ensuring a consistent user experience.
Actions:
- Planning and execution of the annual commercial campaign calendar.
- Cross-functional coordination with design, development, and marketing teams.
- Constant performance monitoring and optimization.
Key Results:
- Successful execution of campaigns, resulting in high annual sales volume.
- Improvement in purchase frequency and user interaction.
Experience
Expansis Pro
Digital Strategist & Founder
0 years and 0 months
Key Responsibilities:
- Leadership and overall direction of Expansis Pro, a digital solutions firm focused on strategic and operational business optimization.
- Digital Strategy Design: Defining technological roadmaps for businesses looking to scale their online presence and maximize conversions.
- Operational Consulting: Applying efficiency methodologies and excellence standards to digital processes, leveraging high-level operational experience.
- Digital Project Management: End-to-end supervision of platform development, ensuring that architecture and layout align perfectly with client business goals.
- Strategic Advisory: Providing personalized guidance on implementing digital tools to optimize management and drive business growth.
Ecommerce Merchandising Specialist
Nestlé Nespresso SA
Dec 2021 – Apr 2026 (4 years and 5 months)
- Ensure operational excellence and correct local adaptation of the global e-commerce strategy for Nespresso.com, guaranteeing a frictionless checkout flow.
- Successful orchestration and execution of over 30 high-demand annual commercial campaigns (Cyber Days, Black Friday, and HVC).
- Implement UX/UI improvements on digital platforms, optimizing navigation and functionality for users.
Training Development Manager
Todo Mejora
Mar 2021 – Dec 2021 (10 months)
- Coordination of professional training programs in the health and education sectors.
- Budgetary oversight: Management of departmental income and expenses.
- Coordination of accounts receivable and financial flows with institutional partners.
- Managed event invitations and outreach through targeted email marketing campaigns using Mailchimp.
Front-End Developer
Simple y Creativo
Mar 2020 – Feb 2021 (1 year)
- Development and optimization of responsive websites and landing pages oriented toward conversion.
- Translation of business requirements into detailed information architectures, wireframes, and high-fidelity visual prototypes.
Photography Technician
Estudio FE
Oct 2019 – Dec 2019 (3 months)
- Assisted in digital production (photo and audiovisual) for major commercial brands.
- Coordinated creative teams and casting logistics for large-scale projects.
Marketing Product Management
Grupo Copesa
Jun 2015 – Dec 2015 (7 months)
- Managed subscription campaigns for La Tercera newspaper.
- Coordinated design and layout teams for graphic materials.
- Tracked marketing budgets and managed supplier contracts.
Digital Strategist & Founder
Expansis Pro
0 years and 0 months
- Leadership and overall direction of Expansis Pro, a digital solutions firm focused on strategic and operational business optimization.
- Digital Strategy Design: Defining technological roadmaps for businesses looking to scale their online presence and maximize conversions.
- Operational Consulting: Applying efficiency methodologies and excellence standards to digital processes, leveraging high-level operational experience.
- Digital Project Management: End-to-end supervision of platform development, ensuring that architecture and layout align perfectly with client business goals.
- Strategic Advisory: Providing personalized guidance on implementing digital tools to optimize management and drive business growth.
Education
Master's Degree, Organizational Psychology
Universidad Adolfo Ibáñez · Santiago, Chile
Mar 2016 - Mar 2017
- Study of human behavior in organizations, applying strategic psychology to talent management and corporate culture development.
- Specialization in leadership models, organizational design, team dynamics, and strategic human resources management.
Business Administration, Major in Business Management
Universidad Adolfo Ibáñez · Santiago, Chile
2011 - 2015
- Strategic training in financial management, formulation of sustainable business models, and market positioning strategies.
- Specialization in operations management and direction of commercial scalability projects.
Technician, Advertising Photography
Instituto Profesional ARCOS · Santiago, Chile
2018 - 2020
- Technical specialization in corporate image design, art direction, advanced lighting schemes, and visual advertising composition.
- Management of digital production projects and aesthetic quality control for major commercial brands.
Self-Taught Specialization in Full-Stack Web Development
App Brewery London / Self-Directed Learning ·
+40 hours of practical specialization
- Intensive study focused on the architecture, construction, and deployment of modern, responsive web applications.
- Hands-on development of real-world projects to master advanced programming logic and professional workflows.
Master's Degree, Organizational Psychology
Universidad Adolfo Ibáñez · Santiago, Chile
Mar 2016 - Mar 2017
- Study of human behavior in organizations, applying strategic psychology to talent management and corporate culture development.
- Specialization in leadership models, organizational design, team dynamics, and strategic human resources management.
Toolbox
Strategy & Business
My vision for driving measurable results.
E-commerce & Growth
Marketing & Automation
Technical Skills
Languages and frameworks to build and prototype.
Frontend & Frameworks
Backend, AI & APIs
Infrastructure & CI/CD
Tools & Platforms
The software stack I use on a daily basis.
Analytics & Digital Marketing
Cloud, APIs & DevOps
Design & Media
Featured Certifications
Contact
If you are interested in collaborating or have any questions, feel free to contact me. I am always open to hearing about new and compelling challenges.